Art Requirements

So that your ad space will look the best, we ask that you please provide the following art items:

  • Vector Logo

    Logo files in either Adobe Illustrator .AI or .EPS vector format.

  • Building Photo

    Building photo in high resolution, JPEG file format. This should be shot froma distance to include as much of the building as you feel appropriate. We prefer photos without alteration or photo manipulation.

  • Specifications

    Any specifications or guidelines regarding logo/location appearance.

Submit Art
 

Please provide your best artwork for print layout. We will make a proof of your ad space (logo, building, URL, and custom imprint) and send to you for approval.

Our Art Department will work with you to lend support designing your custom imprint- the corporate message below the map, displayed by your stakeholders and special contacts.

Then, when we get closer to production time in autumn, we will email a link to all sponsors for final approval of their placement on the completed map

VECTOR BASED ART

Vector graphics are resolution independent because they can be output to the highest quality at any scale.

Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical equations, to represent images in computer graphics.

Software used to create vector graphics is sometimes referred to as object-based editing software.

Common vector formats include

  • AI (Adobe Illustrator)
  • CDR (CorelDRAW)
  • CGM (Computer Graphics Metafile)
  • SWF (Shockwave Flash)
  • DXF (AutoCAD and other CAD software)

Vector graphics tend to have much smaller file sizes than raster-based bitmaps

– A vector image is one of the two major graphic types (the other being bitmap).

– Bitmap images are resolution dependent. Resolution refers to the number of pixels in an image and is usually stated as dpi (dots per inch) or ppi (pixels per inch). Bitmap images are displayed on your computer screen at screen resolution: approximately 100 ppi. However, when printing bitmaps, your printer needs much more image data than a monitor. In order to render a bitmap image accurately, the typical desktop printer needs 150-300 ppi. If you’ve ever wondered why your 300 dpi scanned image appears so much larger on your monitor, this is why.

Because bitmaps are resolution dependent, it’s difficult to increase or decrease their size without sacrificing a degree of image quality. When you reduce the size of a bitmap image through your software’s resample or resize command, you must throw away pixels. When you increase the size of a bitmap image through your software’s resample or resize command, the software has to create new pixels. When creating pixels, the software must estimate the color values of the new pixels based on the surrounding pixels. This process is called interpolation.

– Vector graphics are made up of many individual objects. Each of these objects can be defined by mathematical statements and has individual properties assigned to it such as color, fill, and outline. They are infinitely scalable.

Outlining Logos (as in “Life” logo below)

Considering the Map’s elaborate and detailed design; the white outline is our recommended application for enhancing and providing maximum contrast to your Logo. This format has become standard in the industry. Rendering your artwork without the white background is not a recommended option; as your Logo will appear lost compared to other logos. Rendering Logos in white-boxes results in a severe degradation of the maps over-all appearance and depending on logo saturation, can obliterate the map background. Over 95% of featured companies on our business maps opt to use the white outlined background for the sake of best appearance — We highly recommend this solution.

Expanded Profile – Content Requirements

To make the most out of your expanded profile, we ask that you please provide the following items:

  • Logo

    By default, we will use your ad space on the map. You may request the use of your logo without the map background.

  • Contact Information

    Address, phone number, fax number, website URL, and social media links.

  • Links

    Links to important information. We recommend the use of links to the following information: About, Product/Service, Careers, Investor Relations, News, and Company Brochure.

  • Company Information

    Provide a summary of company information including products and services offered. {Recommend: up to 200 words)

  • Images and Video

    Enhance your profile with images and video. Submit up to 12 images of your products, services, team, or work environment. We recommend horizontal images of 1200px minimum width. We accept YouTube or Vimeo video links. To submit video file, please contact us for instructions.

Submit Content