So that your ad space will look the best, we ask that you please provide the following art items:
- Your logo in VECTOR* format, saved as an eps file – NOT a rasterized image – this allows for clean resizing.
- Building photo in high resolution, JPEG format. This should be shot from a distance to include as much of your building as you feel is appropriate. You may include some parking lot, landscaping, sky, etc., preferably with no retouching, photo manipulation, or alteration. You may see examples in our maps here on line
- Any specifications or guidelines regarding location/logo appearance.
Please provide your best artwork for print layout. We will make a proof of your ad space (logo, building, URL, and custom imprint) and send to you for approval.
Our Art Department will work with you to lend support designing your custom imprint- the corporate message below the map, displayed by your stakeholders and special contacts.
Then, when we get closer to production time in autumn, we will email a link to all sponsors for final approval of their placement on the completed map
VECTOR BASED ART
Vector graphics are resolution independent because they can be output to the highest quality at any scale.
Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical equations, to represent images in computer graphics.
Software used to create vector graphics is sometimes referred to as object-based editing software.
Common vector formats include
- AI (Adobe Illustrator)
- CDR (CorelDRAW)
- CGM (Computer Graphics Metafile)
- SWF (Shockwave Flash)
- DXF (AutoCAD and other CAD software)
Vector graphics tend to have much smaller file sizes than raster-based bitmaps
– A vector image is one of the two major graphic types (the other being bitmap).
– Bitmap images are resolution dependent. Resolution refers to the number of pixels in an image and is usually stated as dpi (dots per inch) or ppi (pixels per inch). Bitmap images are displayed on your computer screen at screen resolution: approximately 100 ppi. However, when printing bitmaps, your printer needs much more image data than a monitor. In order to render a bitmap image accurately, the typical desktop printer needs 150-300 ppi. If you’ve ever wondered why your 300 dpi scanned image appears so much larger on your monitor, this is why.
Because bitmaps are resolution dependent, it’s difficult to increase or decrease their size without sacrificing a degree of image quality. When you reduce the size of a bitmap image through your software’s resample or resize command, you must throw away pixels. When you increase the size of a bitmap image through your software’s resample or resize command, the software has to create new pixels. When creating pixels, the software must estimate the color values of the new pixels based on the surrounding pixels. This process is called interpolation.
– Vector graphics are made up of many individual objects. Each of these objects can be defined by mathematical statements and has individual properties assigned to it such as color, fill, and outline. They are infinitely scalable.
Outlining Logos (as in “Life” logo below)
Considering the Map’s elaborate and detailed design; the white outline is our recommended application for enhancing and providing maximum contrast to your Logo. This format has become standard in the industry. Rendering your artwork without the white background is not a recommended option; as your Logo will appear lost compared to other logos. Rendering Logos in white-boxes results in a severe degradation of the maps over-all appearance and depending on logo saturation, can obliterate the map background. Over 95% of featured companies on our business maps opt to use the white outlined background for the sake of best appearance — We highly recommend this solution.
Please contact Art Director, Michael Thornton.
Phone #: 925-314-1130, ext. 10
Fax #: 925-314-1137